Fiat demonstrates the intrinsic biblical-endorsed power of words through a simple spelling exercise. Fiat. Simple, isn't it? It sound whole and commanding and besides being and acronym for Fabbrica Italiana Automobili Torino, it also means “let there be” in Latin. Mimicking the Genesis show, episode 1, “Let there be light”, a group of skilled business men who bought the factory during the early 1910s, said “Let there be cars”. And there were cars alright. Fiat continues on the path of innovation and superior technology into the 21st century with a line of new engines and new models. Sergio Marchionne has been CEO since 2004 and along with Chairman Luca di Montezemolo have steadily increased the standing of the company from one that once looked to be in financial trouble, to one that can now be seen as an example of success. As of 2009, amid the world's major financial crisis, Fiat is strong enough to take a controlling stake in struggling American automaker Chrysler.